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Old August 25th, 2009, 01:04 PM
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mhilger mhilger is offline
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Default Printable™ Announces SaaS DirectSmile® Integration

Hello everyone,

Printable has just announced our integration with DirectSmile, the leading image personalization solution in the market. In addition to being offered as an option for our FusionPro Direct and Server products, DirectSmile is also being offered in MarcomCentral - the first SaaS implementation of their technology.

We will be releasing this capability in the upcoming FusionPro VDP 6.1 release which is schedule early September.

Here's the press release in case you missed it.

Image Personalization through DirectSmile Available With Printable Products

Solana Beach, CA & New York, August 25, 2009
- Printable Technologies® Inc., a leading provider of software as a service (SaaS) web-to-print and media personalization solutions, announced today a new, innovative partnership with DirectSmile® the inventor of image personalization.

Printable's MarcomCentral™ will be the first SaaS web-to-print solution to integrate DirectSmile's image personalization. The purely SaaS collateral management solution enables the creation of incredibly eye catching and intelligent marketing materials without the need for internal investments in hardware, software, and development resources.

DirectSmile's products will also integrate with the entire line of Printable's variable data publishing (VDP) products including FusionPro Desktop, FusionPro Direct, and FusionPro Server. The 14,000 customers who have installed a FusionPro VDP product will be able to use a familiar interface and rules wizard to produce dynamic templates with image personalization. To maximize the production of personalized images, output files are only available through products with server composition including FusionPro Direct, FusionPro Server, and MarcomCentral.

"Printable™ is the first turnkey SaaS workflow for image personalization with our business partner DirectSmile, the leader in this space" said Dustin Ritter, Director of Marketing at Printable Technologies. "Now organizations of all sizes can create marketing campaigns with personalized images that can dramatically increase response rates at just a fraction of the cost. We will continually seek solutions that facilitate a greater return on investment for our clients."

Also for the first time, DirectSmile's image personalization capabilities can be output to the entire line of FusionPro output formats including PDF, PostScript, VDX, PPML, HP-PPML, VPS, JLYT, VIPP, Digimaster-PostScript, and the recently added AFP.
"Printable's highly flexible output formats and SaaS delivery model fit the long-term goals of DirectSmile," said Ed Ickowski, Director of Business Development for DirectSmile. "Users will have more options for outputting their image personalization files through Printable and we know the SaaS model will extend our reach into the marketplace."

The two companies plan to make the software available for purchase by Print09. Attendees of the conference can see a demonstration at the Printable booth #7640. For additional information regarding the integration contact Dustin Ritter or visit the Printable website at www.printable.com/directsmile.

About Printable Technologies - Printable is a leading provider of technologies for intelligent marketing for both enterprise users and print service providers. Built on open-architected collateral management technology, Printable offers both online corporate storefronts (available in both Software as a Service [SaaS] and server versions) and scalable variable data publishing (VDP) software to produce powerful personalized marketing campaigns. Printable technology integrates easily with a wide variety of ERP and content management applications, as well as production workflows from Hewlett-Packard, Canon, Xerox, Kodak and more.

About DirectSmile - DirectSmile is the inventor of image personalization and one of the leading suppliers of software for variable data printing and cross-media marketing. Award-winning DirectSmile solutions allow users to implement sophisticated personalization tasks with ease, efficiency and smooth workflows, and leverage the power of one-to-one-communications across all media. DirectSmile solutions are designed for true mass-personalization, allowing million-volume database-driven communication both in print and digital media with the ability to track detailed campaign feedback.

For printers, designers and agencies, using DirectSmile opens up new profitable fields of business ranging from selling high-value image personalized print products to the end-customer and producing high-impact customized direct mailings to creating personalized response-tracking websites and establishing web-to-print portals.

Media Contact:
Dustin Ritter
Director of Marketing
Printable Technologies
858-847-6617 (phone)
858-793-4120 (fax)
--Mark Hilger
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6.1, direct, direct smile, directsmile, personalized image, server

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