Printable™ Announces EFI™ Monarch Integration

Solana Beach, CA, September 01, 2009 - Printable Technologies® Inc., a leading provider of software as a service (SaaS) web-to-print and marketing personalization solutions, announced today a new integration with EFI™ Monarch, the premiere print management solution previously known as EFI Hagen™.

Printable's best in class SaaS web-to-print solution, MarcomCentral™, now seamlessly integrates with EFI's Monarch Executive to form the most comprehensive end-to-end solution on the market. The integration of the two solutions allow print service providers to implement a single optimized workflow solution that can streamline operations, reduce costs, ensure on-time job delivery, optimize technology, and capture business.

"We are extremely pleased to announce the new EFI Monarch integration." said Coleman Kane, CEO and president at Printable Technologies. "Having MarcomCentral connect with the leading print MIS software provides such a powerful and complete solution to the marketplace. Both large and midsize print service providers will be able to take advantage of the two technologies in ways previously not possible." Kane adds, "The open architecture and SaaS deployment of MarcomCentral are key. These capabilities allow us to quickly and easily integrate with 3rd party systems and deliver a comprehensive print production workflow that is essential to our client's success."

F.P. Horak, a mutual customer of EFI and Printable, was the first organization to employ the new integration. "The new integration dramatically increases our workflow efficiencies and provides hours of labor savings for production, order entry, and accounting," says Pam Junge, Director of Print eCommerce at F.P. Horak. "We've been involved in web-to-print since 1999 and having Printable as a business partner has helped us grow and service our customer base. Our experience and ability to integrate with clients through MarcomCentral has helped us acquire a number of significant accounts and provides a clear edge over competitors using other solutions."

Clients currently owning both EFI Monarch and MarcomCentral can now have Printable orders reflected in one central schedule with EFI Monarch, providing a more accurate and comprehensive database for reporting. Other benefits include; the ability to create Monarch job numbers using MarcomCentral, the ability to sync job numbers, have a bi-directional flow of order information, and eliminate the re-keying of data.

Printable customers are encouraged to visit the Printable booth at Print09 (#7640.) For additional information regarding the integration contact Printable's Professional Services team at proservices@printable.com.

About Printable Technologies - Printable is a leading provider of technologies for intelligent marketing for both enterprise users and print service providers. Built on open-architected collateral management technology, Printable offers both online corporate storefronts (available in both Software as a Service [saaS] and server versions) and scalable variable data publishing (VDP) software to produce powerful personalized marketing campaigns. Printable technology integrates easily with a wide variety of ERP and content management applications, as well as production workflows from Hewlett-Packard, Canon, Xerox, Kodak and more.

About EFI - Headquartered in Silicon Valley's Foster City, with 23 worldwide offices, EFI™ is a leader in digital print. Offering value-added combinations of hardware, software and consumables, the company is driving the print industry's transformation from analog to digital color. EFI's robust product portfolio includes Fiery® digital color print servers; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek™ UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions.

About The F.P. Horak Company - The F.P. Horak Company is a Bay City, Michigan based organization, servicing clients globally. Our facilities are staffed with a highly trained and experienced sales team, trade craftsmen and administrative personnel who work hand-in-hand with you through every stage of your project. Print Resource Management is the integrated process of managing a clients internal and external print and digital communication requirements. F.P. Horak's program is designed to attack product costs and reduce process and administrative costs. Print Resource Management, coupled with our Printed Products, Business Services, eBusiness Solutions and Direct Marketing Groups, enables our customers to improve their business process and ultimately their bottom line.

Media Contact:

Dustin Ritter

Director of Marketing

Printable Technologies

858-847-6617 (phone)

858-793-4120 (fax)

dritter@printable.com

www.printable.com